EUPD Research Unveils 2026/27 Brand Trust & Performance Rating© for Europe
Three Pillars Define Brand Trust and Performance Across PV, Storage, and Inverter Segments
Bonn, Germany – EUPD Research today announces the release of its 2026/27 Brand Trust & Performance Rating (BTPR)© for Europe, providing a comprehensive, data-driven benchmark for evaluating brand performance across the photovoltaic (PV), battery storage, and inverter markets.
As the European energy transition accelerates and market dynamics shift toward larger-scale and more complex installations, the need for transparent, reliable, and multidimensional brand assessment has never been greater. The BTPR – Europe© addresses this need by combining market perception with measurable sustainability and financial performance indicators.
A Three-Pillar Framework for Holistic Brand Evaluation
The rating is built upon three core pillars that together capture both market-facing strength, C&I companies risk mitigation and long-term resilience:
1. Market Perception & Brand Trust
This pillar evaluates how brands are perceived by installers, EPCs and prosumers across Europe. Drawing on EUPD Research’s extensive survey data, it reflects brand awareness, and trust, net promoter score/recommendation rates, and perceived quality within European markets.
2. ESG Transparency & Innovation Performance
Focusing on ESG commitments and technological advancement, this pillar assesses corporate sustainability transparency in ESG reporting, and innovation capabilities. It highlights how brands align with Europe’s decarbonization goals while maintaining competitive differentiation.
3. Financial Stability & Market Resilience
In an increasingly volatile market environment, financial health remains a key indicator of long-term reliability to mitigate the C&I customers risks. This pillar incorporates financial performance metrics, via a combination of three established mythologies (Altman Z-score, Ohlson O-score and Zmijewski Score), ensuring that the publicly listed recognized brands comparatively demonstrate financial stability.
Recognizing Leadership Across Key Segments
Below is a selected top-performing 2026/27 BTPR – Europe© brands across three critical technology segments:
- Photovoltaics (PV): Trina Solar, LONGI Solar, Jinko Solar
- Energy Storage: BYD, SolaX Power, Pylontech, Sigenergy
- Inverters: Sungrow, GoodWe, Solis (Ginlong)
These brands have demonstrated exceptional performance across all three pillars, positioning themselves as AA+ trusted partners in Europe’s evolving energy landscape.
Supporting the Shift Toward C&I and Utility-Scale Markets
The 2026/27 rating reflects a broader market transition from residential installations toward commercial & industrial (C&I) and utility-scale applications. In these segments, factors such as bankability, ESG credibility, and long-term performance are becoming increasingly decisive for project developers, investors, and EPCs. Against the background of these market developments, the Brand Trust & Performance Rating serves as a decision-making tool for:
- Investors evaluating bankable partners
- Project developers and EPCs selecting technology providers
- Installers and distributors aligning with reliable brands
- C&I customers seeking established, trusted brands to minimize investment risk
By integrating brand trust primary data with ESG and financial analysis, the BTPR – Europe© offers a forward-looking perspective on competitive positioning in Europe’s solar and storage markets.
About EUPD Research
For more than 25 years, EUPD Research has been the leading provider of market intelligence, research, and consulting services in the renewable energy and sustainability sectors. Renowned for its data-driven insights and expertise, EUPD Research supports businesses worldwide in navigating the complexities of the global energy transition.
Media Contact
Nico Koch, Media Manager
+49228 504 36-15For more information on the Brand Trust & Performance Rating©– Europe and to explore the full list of brand scores, visit https://eupd-group.com/.